Selling to other businesses is about selling to the people who run those businesses. We’ve all heard that people prefer to do business with people they know, like and trust, but how do you build that sort of relationship? In our experience, the person who is known, gets a head-start and often the business!
Is it about becoming known for something at which you excel or for something that benefits others? Either way, having a point of view or telling interesting stories is an effective way to stand out from your competitors.
Good writing makes a real difference in business. It projects a professional image and sets you apart from your competitors. If it is meaningful and insightful content, people will share it, publish it, link to it and talk about it.
However, it’s time consuming to consistently create and deliver great content and time is short when you are doing your day job! We understand what this feels like but don’t worry, we can help.
Prowse & Co. can create editorial content consistent with who you are as a business professional or an industry expert. We can write content which communicates with your audience in a voice they can understand and relate to, helping you to build relationships and establish yourself as an authority in your industry.