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Having achieved listings in Sainsbury’s and the Co-op across the UK, Yealand Winery turned to Prowse & Co. to help them engage more effectively online with customers, trade and wine writers in the UK market.

With the aim of helping this brand become the most digitally connected New Zealand winery in the UK, we undertook a social media audit to ascertain which target groups were active online, the key channels being used and their conversations.

Based on the findings, we then made recommendations on the implementation of a digital strategy which aligned the UK market with the winery’s global positioning and messaging.