Having run migration marketing campaigns for governments in Canada and Australia, the New Zealand Immigration Unit turned to Prowse & Co. to help research UK-based high net worth individuals.
Our challenge was to provide meaningful data to inform future marketing and PR strategies targeting skilled migrants, entrepreneurs and investors.
Using a variety of research methodologies including face-to-face interviews and focus groups, Prowse & Co. analysed New Zealand’s competitive position and investigated qualitative perceptions held within each target group. Our recommendations are now being used to develop new strategies and campaigns for roll-out in 2015/2016.
The research was followed up by a subsequent project to investigate the UK's wealth management sector.