Prowse & Co. was appointed to provide PR and event management support for a ‘Technology Shoot Out’ event on behalf of the New South Wales (NSW) Government. The event formed a major element of a trade mission and was designed to showcase new technologies developed by companies located in the State who were seeking investment or collaborations in the UK market.
We provided all publicity and event management logistics for the showcase event which was held in central London. And, going the extra mile (literally), we met with the participating technology companies in Sydney six weeks prior to the London event and provided presentation skills training to maximise chances of success. A further briefing was held in London immediately preceding the event.
Using our extensive contacts, we secured the attendance of more than 50 investor guests and a panel featuring leading technology experts. We also created online forums for the participating companies and filmed the event with the highlights being uploaded onto YouTube.