When the Province of Alberta, Canada wanted to attract skilled migrants from Europe, it turned to Prowse & Co. for help. Focusing on occupations in the health, engineering, construction and hospitality sectors, we prepared a series of segmented marketing strategies and campaigns including advertising, PR and consumer recruitment fairs.

We provided a turnkey exhibition and event management solution for 14 two-day migration events held in Scotland, England and Ireland including stand design/build, literature production and storage, advertising and PR.

As a result of our high profile activities, the Province secured a strong pipeline of potential migrants to plug its skills gaps and increased understanding of the differences between UK and Canadian employment regulations.