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In response to growing demand for ecologically conscious funerals, Golden Leaves Funeral Plans turned to Prowse to launch the UK’s first Green Funeral Plan. Prowse & Co prepared a PR strategy which included media relations, promotions with affiliated marketing partners and a social media campaign to capture opportunities created by the expanding ‘Silver Surfer’ market.

The nature of the product and target audience demanded a sensitive PR campaign with an appropriate tone and respectful approach.  Our activities included:

  • Development of a new product website
  • ‘Life and Death' survey among 1,100 adults aged 50+ across the UK
  • Syndicated Radio day resulting in more than 150 radio broadcasts across BBC and commercial stations
  • Set up of social media channels including Facebook and Twitter sites
  • Media relations
  • Blog writing